The Executive Director of Economic Development Lethbridge asked Positive Culture to develop a Story telling Mural that she and her staff could use to consistently tell the story of the Strategic Plan and engage people in the Vision for Lethbridge.

Positive Culture had previously built two murals for Economic Development Lethbridge; an overview of the organization and an illustration of the Strategic Plan. The Executive Director had found that the murals helped her to keep her story straight as she told it independently to several people every week.  If she followed the mural from left to right she always told the whole story every time! Something she had found a challenge before the graphics as she would get confused whether she was repeating herself or missing parts out.

The Mural was laminated and hung in the  hallway outside the Executive Director's office for easy access.

In the slide-show below is the working mock-up used to develop the concept before going to the wall and some Mural details.

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