What is Visual Language?

Vis-u-al Lan-guage /n/

1. the integration of words, images and shapes into a single communication unit. 

the use of words and images or words and shapes to form a single communications unit.

"Visual Language - Global Communication for the 21st Century", Robert E. Horn 1998

Visual Language is the creative combining of words and images within defined shapes and structures. It can be used to simplify difficult concepts, illustrate deeper meaning or assist in collaborative thinking.


Why Use Visual Language?


Since the beginning of mankind, humans have been using visual cues to help their brains store and retrieve information. Today, neuro-scientists have come to understand that with over 70% of nerves dedicated to it, the brain is literally wired for visual stimulation!


“Visual Language has its roots in the first communication tools used by man. Pictographs are a remnant of this early language development. Early man most likely used visual elements combined with story to convey ideas and concepts to others.”


The use of Visual Language to enhance communication processes in group meetings and workshops is fast becoming a tool of choice in facilitation. One of the main uses is to improve the effectiveness of a group planning or problem solving activity.


We have found that people respond extremely well to visual processes incorporated into our workshops and meetings. testimonials   Using visuals helps people communicate, participate and be creative together- better!  Key information is graphically captured and displayed around the workspace on large, colorful wall charts, as it unfolds.

Throughout the day participants are:

  • immersed, informed and involved
  • comfortable in becoming quickly engaged in the work at hand
  • respectfully and accurately represented in their work together
  • able to grasp complex ideas, see patterns in information and easily recall concepts and conversations.


Graphic recordings/murals make a lasting impression in the memory of participants, boosting long-term commitment and buy-in. Many of our clients print smaller, color copies of the graphics for participant 'take-aways'. These have tremendous, lasting group memory and future story-sharing power!





Robert and Laurie Benn, "the Benn's"
and Melanie David

Medicine Hat, Alberta, Canada


copyright 1998 to present

www.PositiveCulture.ca    1-403-526-1616